I've got a confession to make...

Lingerie fascinates me.

Not because of the gorgeous models who wear it, posing against backdrops holding random things like balloons, toothbrushes or what not.

Not because of the effect it has on the opposite sex but simply because of the way it can make a women feel when they wear it.

Admit it girls! When you're wearing that pretty lace bottom or that comfy contour bra you always know you can count on it's like that dirty little secret which noone but you knows about. Who would have thought that such a minimalist piece of apparel could ignite that much creativity and imagination!

For instance I'm absolutely enchanted by the designs and concepts tossed around by Japan's own Ravijour brand. Ravijour is an intimate apparel company which has been likened to powerhouse Victoria's Secret. It's sexy, provocative, cute yet daring. What I love most about Ravijour is the kookiness oozing out of the brand.

I once read an article which defintely made an excellent point worth mentioning - We don't necessarily wear lingerie for the benefit of seducing our loved ones. We wear it for the effect it has on our day! Even when I wake up feeling bleak, exhausted and totally not into life, pulling on a pair of my favourite pair of bra and colourful bottoms, feeling the material under my work pants makes me feel somewhat brighter ;) Definitely the case if I chucked on some Ravijour knickers :)

Check out Ravijour's cute collection on their offical website